Viewers can respond to Snaps, but the responses go directly to the person who sent that Snap. Users can see all content sent to them either as a one-to-one message or part of a group Snap. One feature that makes Snapchat different from other social media platforms is that it doesn't use algorithms to organize feeds or determine who views your content. How is Snapchat different from other social media platforms? Users can create their own lenses for special events, such as birthday parties or product launches, for guests to use when sharing photos and videos of the event.

This disappearing content style is one of Snapchat's foundational tenets, called ephemeral content.īefore you send a message on Snapchat, you can add fun text, overlays, and even digital stickers to your message. The sender is notified if the recipient takes a screenshot of their message, although it's possible to take a screenshot without alerting the sender using third-party apps. Its biggest differentiator from other social messaging applications is its messages and media – photos, videos, links, and attachments – disappear after they're viewed. Snapchat is a smartphone-only app used to send one-to-one or group-text messages.

How to use Wrike to manage your Snapchat marketing plans.

How to find the right Snapchat marketing agency and software for your needs.

Examples of Snapchat marketing campaigns.

Why and how to use Snapchat for marketing.

This Snapchat marketing guide summarizes: Brands can join the platform to engage with its loyal user base to increase visibility in 2022. Its user base has grown to more than 293 million active daily users in 2022, creating over five billion snaps a day. The app changed the game with its Snap messages, which were made to self-delete shortly after viewing. Snapchat is based on the idea that social media content shouldn’t be permanent. Created in 2011, Snapchat has seen steady growth over the past ten years, especially with users in the 14-35 age range.

What is snapchat